Italian Luxury‘s Electronic Label Tracking Solution

Italian luxury goods group Salvatore Ferragamo revealed their electronic label tracking solution for the first time. Ferragamo embeds microchips in shoes and handbags to counter fake manufacturers.

R FID is a high-tech bar code technology that identifies and tracks a variety of specific targets. It is reported that since 2014, most of Ferragamo's women's shoes have radio frequency identification (RFID) embedded in the left sole of their feet. label. Ferragamo said RFID tags will help them strengthen their efforts to combat counterfeit goods.

Using RFID tags to manage inventory is the most common practice for retailers. Zara's parent company, Inditex, the world's largest apparel retailer, said on Wednesday that by the end of the year, Zara would use RFID technology in more than 2,000 stores worldwide.

Ferragamo's widespread use of RFID technology reflects the brand's determination to fight counterfeit goods and seeks to break through the gradual slowing market demand (especially the Chinese market).

Last year, in collaboration with relevant Chinese authorities, 25,000 fakes were destroyed or confiscated, and 9100 counterfeit online advertisements were intercepted. Last year, Ferragamo's fakes destroyed in China (including goods directly inspected by customs) totaled more than $17 million, more than half of which were belts.